The 2005 Macworld show relied on Myshowguide.com to capture the complete descriptive information for 275 exhibitors. Using a series of 9 email reminders that were written and scheduled in advance, 90 percent were captured by the cutoff date for the printed Official Show Guide.

LinuxWorld was up and running with Myshowguide.com in approximately 40 minutes. Under a tight deadline to capture exhibitor descriptions for the show guide, three reminder emails were scheduled each week. Result: 58 out of 62 companies responded within 3 weeks. Each company responded with a 50 word description, product categories and three new product names and descriptions.
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